Its leader, Martin Mills, who built the company from the ground up and is a tireless advocate for the independent music community has, until now, stood firmly opposed to Apple’s offer. Merlin, which itself came under attack in 2014 for making a deal that, according to its critics, lowers its member labels’ per-stream royalty rate with Pandora (that speculation turned out to be unfounded), launched in 2008 and represents 20,000 labels and distributors worldwide and has offices in London and New York, with a head office in Amsterdam.īeggars is the unofficial standard-bearer for the indie community. But if they back down to an artist like Taylor Swift, it shows they are sensitive to artist concerns, unlike Spotify, who blew Taylor Swift off when she complained about the free tier.” One insider offers this take: “T he optics don’t look good if Apple backs down to indie labels. As it stands, most indie distributors say their labels hadn’t signed, anticipating a new contract for indies with revised terms. Apple was staring down a full-scale revolt from indie labels not affiliated with the majors and major-owned distributors. In a way, Swift’s blog helped ward off a slew of bad publicity the company had weathered in recent weeks. Criticism was loud and prompted Taylor Swift to write an open letter asking the company to reverse its policy. The announcement comes on the heels of the company’s 180-degree turn on a deal term asking labels to forego royalty payments during a 90-day-free trial offered to Apple Music users. How Taylor Swift Transcended Lars Ulrich Status In Her Apple Music Battle Cher Is Heading to the Metaverse With 'Christmas' Roblox Event: Exclusive
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